Book Introduction

Available Now! The inspiring story of Just Cuts and its Founder, Denis McFadden.

justcuts

The Power of Showing Up

READ THIS INCREDIBLE STORY

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The story of how a dyslexic boy from working-class Campsie in Sydney, Australia, built a hairdressing empire. 

From Salon Chair to Global Brand

For over three decades, Denis has shaped an Australian success story built on
people, passion and persistence. Now, for the first time, he shares the lessons,
challenges, and defining moments that turned one small salon into a global
franchise brand.

"Inspiring, insightful and candid."
Clare and Jessie Stephens - Mamamia, Sydney

"A testament to the power of love and courage."
Greg Nathan - Franchise Relations Institute, Melbourne 

"A rollicking, feel-good Australian success story."
Antony Whitaker - Grow My Salon Business, London

An Inside Look!

For the first time ever.

In justcuts: The Power of Showing Up, Denis McFadden shares the incredible story of how he turned a single, fixed-price Salon into the largest hairdressing company in the Southern Hemisphere. From humble beginnings in suburban Campsie to styling the Sydney 2000 Olympic Games, Denis’s journey across the six turbulent decades that created modern hairdressing is one of grit, innovation and relentless optimism. This is a deeply personal tale of challenges. Told with humour, honestly and heart, this is a story about showing up, standing out and making progress in all directions.

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Just Cuts book

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