MEDIA RELEASE
Friday 29th March 2019
For immediate release
GRAND OPENING OF THE FIRST JUST CUTS FRANCHISED SALON
IN LONDON OVERNIGHT A HUGE SUCCESS
On Thursday 28th March 2019, iconic Australian hairdressing brand Just Cuts celebrated its expansion into the United Kingdom, with the Grand Opening of its first franchised salon in Southside Wandsworth shopping centre in South London.
Local London mum, Magda Deaconescu, cut the ribbon across the entrance of her stylish Just Cuts salon to a cheering crowd of Clients and media, fulfilling her lifelong dream of owning a salon. It is the second Just Cuts to open in the UK.
This forward-thinking 38-year-old previously worked in the corporate sector. After spending a few years away from the rat race, raising her two beautiful daughters, she decided to take up the challenge of business ownership but was a little nervous about being completely on her own.
“Ask any mum, work-life balance is really important but now my girls are a bit older, I’ve realised the time had come to chase one of my dreams. Just Cuts is the southern hemisphere’s largest hairdressing brand, so when I found out they wanted to expand across the UK, I sent a message to them. I instantly fell in love with their family-friendly philosophy and had a gut feeling that joining forces with them was the right move for me.”
Magda’s team of Stylists are bringing the Just Cuts premium service at not-so-premium prices, that is so well known in Australia and New Zealand where there are 200+ Just Cuts salons, to the people of Wandsworth. On the day, Stylists gave the first 30 Clients free Style Cuts, with everyone else being able to benefit from a 6-week special on the cut – down from £19 to £15.
“You can’t book an appointment at our salon, however our app allows you to check in and join the queue so you can continue shopping until it’s your turn to get in the chair. Using our app also builds up loyalty points to spend on any service or JUSTICE Professional product – you get one point for every £1 you spend.”
Just Cuts Founder, Denis McFadden, made the trip to London to support Magda and the team and is thrilled to be bringing the brand to the capital. He once had his own salon in London in the late 1970’s before returning home to Australia to begin the Just Cuts story.
“I consider London to be the world centre for hair fashion, so coming over here is a proud moment for the whole Just Cuts team. In the past, we’ve had many British backpackers travel to Australia and New Zealand seeking work in our salons. When the time comes for them to depart, they ask: ‘When will Just Cuts be coming to the UK?’. Wandsworth is the continuation of our UK story and we’re grateful to be part of making Magda’s dreams come true.”
Showcasing a brand new Just Cuts ‘Coastal’ look with a modern, open plan layout, Just Cuts Wandsworth opens as a JUSTICE Professional exclusive salon, offering Clients a range of professional and affordable hair care, styling and scalp care products to help maintain and complement their Style Cuts cuts in between visits to the salon. JUSTICE Professional has been sun kissing Australian hair since 1997 and are delighted to be offering the range to the United Kingdom Clients.
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For further information and to organise a photo or interview with Denis McFadden, CEO and founder of Just Cuts, or Magda Deaconescu, Franchise Owners of Just Cuts Wandsworth, please contact
Kelly Gaunt
Just Cuts Marketing
+61(2) 9527 5444 or kelly@justcuts.com
www.justcuts.co.uk
More about Just Cuts™
Just Cuts™ is a hairdressing salon that bridges the gap between the old style barber shop and the high end hair salon. Our fixed price, no appointment system is a convenient and practical solution for our Clients, offering them convenient, quality Style Cuts™ cuts from fully qualified Stylists at an affordable price.
Just Cuts™ was the brainchild of Denis McFadden, who, back in 1982 turned a simple idea into a business concept that would change the hairdressing industry forever. Always one to make the most of every situation, McFadden decided to run a promotion at his humble Sydney salon to boost business and offered all clients a “no appointment, $6 Style Cut”. The response was outstanding and the idea of Just Cuts™ was born.
The following year, the inaugural Just Cuts™ salon opened its door to the public. And in 1990, the first Just Cuts™ franchise opened in the suburb of Engadine, in the south of Sydney. Our brand has continued to expand ever since, with 200 locations in Australia and New Zealand now open. That’s an average of one new salon every six weeks!
And in 2013, we answered the calls of our Clients and Stylists and launched JUSTICE Professional™ – a range of salon quality, paraben free haircare and styling products available exclusively in all our salons at a competitive, affordable price. The JUSTICE Professional™ line has something for everyone, including everyday shampoos and conditioners, anti-dandruff and dry scalp treatments, toning products, nourishing leave-in treatments and a range of hair styling waxes and sprays. We now offer our Clients 20 salon quality products to choose from.